Search Engines Archives - Ethermark

5 Quick Google AdWords Tips

  If you want to know how the “Pros” roll, take the following five tips to heart when working your magic with Google AdWords.  1) Don’t Start With Broad Match If you have a limited budget (or don’t know your budget) set the most popular keyword(s) to phrase match initially. Allow your campaigns to run […]

Google’s Death Blow to SEO

In the world of traditional search engine optimization (SEO) there are two creatures that bring out fear and terror, pandas and penguins. It’s true, both creatures are stirring up quite a bit of trouble but the difference between the clumsy flightless bird and the adorable bear is that these animals,  “Panda” and “Penguin” are code […]